This Privacy Policy describes how PlayFame ("we", "us", "our"), a free-to-play social sweepstakes casino operated by B2 Services OĆ, collects, uses, discloses and protects your personal information when you use our website at play-fame.us.com and related services. PlayFame is a US-only social gaming platform for players who are 21 or older. By using our services, you consent to the practices described in this policy. For a plain-language overview of how the platform works, visit our free-to-play social casino homepage.
1. Information We Collect
We collect information you provide directly to us and information collected automatically when you use our services.
- Account Information: Name, email address, date of birth, residential address, phone number, username and password.
- Identity Verification (KYC): Government-issued ID and proof-of-residence documents, requested to confirm your age and eligibility before a Sweeps Coins redemption is released.
- Activity Data: Gold Coin and Sweeps Coin balances, gameplay history, promotion claims, optional coin-package purchases and redemption requests.
- Device & Usage Data: IP address, browser type, device identifiers, approximate location for state-eligibility checks, pages visited, session duration and referring URLs.
- Communication Records: Records of customer support interactions, emails and live chat conversations.
2. How We Use Your Information
We process your personal data for the following purposes:
- Creating and managing your PlayFame account.
- Operating gameplay, tracking Gold Coins and Sweeps Coins, and processing optional coin-package purchases and Sweeps Coins redemptions.
- Verifying your identity, age (21+) and state eligibility before releasing a redemption.
- Detecting and preventing fraud, money laundering and prohibited activities.
- Complying with applicable legal obligations.
- Sending account-related communications and (where consented) promotional offers.
- Improving our services through analytics and user behaviour research.
- Providing responsible-play features including self-exclusion, cooling-off and play limits.
3. Information Sharing
We do not sell your personal data. We may share information with:
- Service Providers: Payment processors, KYC verification providers, fraud detection services and hosting infrastructure providers who process data on our behalf under strict data processing agreements.
- Legal & Compliance: Law enforcement, financial intelligence units and other authorities where required by applicable US law.
- Affiliated Companies: Within our corporate group for the purpose of providing integrated services.
4. Cookies Policy
We use cookies and similar tracking technologies to enhance your experience. Types of cookies used:
- Essential Cookies: Required for core functionality including login sessions and security. Cannot be disabled.
- Analytics Cookies: Help us understand how users navigate the site to improve performance and usability.
- Marketing Cookies: Used with your consent to personalise advertisements and track the effectiveness of our affiliate partnerships.
You can manage cookie preferences through your browser settings. Disabling non-essential cookies will not affect your ability to play.
5. Your Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the following rights regarding your personal information:
- Right to Know & Access: Request disclosure of the categories and specific pieces of personal information we have collected about you and how it is used and shared.
- Right to Delete: Request deletion of personal information we hold about you, subject to legal retention obligations.
- Right to Correct: Request correction of inaccurate personal information.
- Right to Opt Out of Sale/Sharing: We do not sell your personal information; you may opt out of any sharing of personal information for cross-context behavioural advertising.
- Right to Limit Use of Sensitive Information: Direct us to limit the use of sensitive personal information to what is necessary to provide the service.
- Right to Non-Discrimination: You will not be denied service or charged differently for exercising any of these rights.
To exercise any of these rights, contact us at [email protected]. We will respond within the timeframe required by applicable law (generally 45 days). You may use an authorized agent to submit a request on your behalf.
6. Data Security
We implement industry-standard technical and organizational security measures to protect your personal data:
- 256-bit SSL encryption for all data transmission.
- AES-256 encryption for stored sensitive data.
- Regular security penetration testing by independent third parties.
- Strict access controls with multi-factor authentication for internal systems.
- Regular staff training on data protection and security protocols.
7. Data Retention
We retain personal data for as long as your account remains active and for as long afterwards as is necessary to comply with our legal obligations, resolve disputes, prevent fraud and enforce our agreements. Records relating to identity verification and Sweeps Coins redemptions may be kept for the period required by applicable law. You may request deletion of data that is not subject to a mandatory retention obligation.
8. Age Restriction (21+)
Our services are strictly intended for persons aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that we have inadvertently collected data from a person under 21, we will promptly delete such data and close the associated account.
9. Contact Us
For privacy-related inquiries or to exercise any of your rights:
- Email: [email protected]
- Operator: B2 Services OĆ (Estonia) / B-Two Operations Ltd (Isle of Man)
- Live Chat: Available via our website
If you believe we have not addressed your concerns adequately, California residents may also contact the California Privacy Protection Agency or the California Attorney General's office.